Zero quadrant research

In any business, development, and communication planning, it is necessary to determine the ground zero to determine the current status so that we can strategically determine the direction.

Experienced sailors know that a map is worthless if we have not determined exactly where we are. Therefore, this research is just that: determining the ground zero, attitudes, beliefs, fears, and expectations of Croatian citizens. Thanks to last year's research results, in this year's analysis, we also show trends.


The survey was conducted by IPSOS for Media Val Group July 5 to 7 using the online method on a sample of 603 respondents who are members of the Ipsos online panel representative of the population of internet users aged 18 to 60.